Web3 Project Marketing Strategies: Drawing Inspiration from the U.S. Elections

The 2024 United States presidential election is not only a political event but also provides valuable marketing lessons for Web3 projects. Both established projects and emerging enterprises can draw inspiration from the candidates' strategies. The following will explore how to apply these strategies in the Web3 market, helping project teams build closer community relations and gain user support.

1. Clarify the value proposition and effectively use content dissemination

Experience of the US Election

Candidates quickly convey their positions and commitments through refined slogans and consistent content. For example, Trump's "Make America Great Again" emphasizes traditional values, while the Democratic Party's "We are not going back" and "Build Back Better" resonate more with the needs of younger voters. These slogans are concise and powerful, highly aligning with the values of their target audience.

Web3 market application

The project should focus on its core values and clearly demonstrate the uniqueness of its products or services through content dissemination. Precise content can enhance users' understanding and recognition of the project, helping the brand stand out in the market. The "Exchange the world" of a well-known trading platform and the "Unlocking 21M BTC potential" of a certain project have both successfully conveyed their respective core missions.

It is worth noting that the content should be close to the user and avoid overly complex or technical expressions. Explaining profound technical details to ordinary users may be counterproductive. Project parties should convey value using language that their target audience can understand and relate to, based on the characteristics of that audience.

2. Precisely Targeting the Audience

U.S. election experience

Candidates accurately segment their target audience based on voters' age, region, and needs, customizing information to meet the core concerns of different groups, effectively enhancing the alignment and support between them and the voters.

Web3 market applications

Web3 projects also need to segment the market based on different user needs and develop corresponding marketing strategies. For example, technical content may be more appealing to developers, while simplified explanations are more suitable for ordinary users.

It is recommended that project teams list all possible scenarios and user profiles based on the importance of reaching target audiences and usage frequency, and describe the users' sources and motivations in as much detail as possible. Using mind maps or flowcharts to organize this information can help better focus on the target group, thereby enabling more effective management during content output, event marketing, and performance review.

3. Community Management and Consensus Building: Enhancing User Engagement and Sense of Belonging

U.S. election experience

By enhancing voters' sense of participation and "ownership" through gatherings, volunteer activities, etc., let them feel that their support for candidates has a substantial impact. This not only increases the support rate but also helps candidates build a strong loyalty relationship with voters.

Web3 market applications

Web3 projects can enhance users' sense of belonging through community activities, interactive content, and participation in proposals, allowing them to become not just consumers but co-builders of the project, thus forming a stronger community consensus and loyalty.

This stage, though simple, is the key to the project's success. Many successful project leaders have shown respect for the community and engaged actively with them. Even in the face of controversy, maintaining calm composure and a moderate sense of self-deprecation can win users' recognition. Project teams should realize that staying close to users is fundamental to the project's survival. No matter how strong the team's background is, if they gradually distance themselves from the community, they will ultimately struggle to establish a foothold in the market.

4. Leveraging Celebrity and Key Opinion Leader (KOL) Endorsements

experience of the US election

Candidates seek endorsements from celebrities and public figures to enhance their credibility and influence, which can also help win the support of undecided voters.

Web3 market application

Web3 projects can also leverage endorsements from KOLs and industry celebrities, utilizing their credibility and traffic advantages to help the project gain higher exposure and enhance user trust. This is especially true when the project has not yet established a sufficient market share, as endorsements can help quickly boost visibility.

For projects with limited resources, it may be worth seeking partners with resources or looking for opportunities to "ride the wave". If neither of these can be achieved, the difficulty of project success will significantly increase. After all, users need to see successful experiences to build trust.

5. Multi-Channel Precision Communication

U.S. Election Experience

Candidates reach out to voters through multiple channels such as television, social media, and offline events, ensuring that different groups can receive information, thereby increasing exposure and support among various voter demographics.

Web3 market applications

Web3 brands should also distribute content through diverse channels such as social platforms, short videos, and emails, according to user habits, to reach and cover the contact points commonly used by target users, thereby enhancing user awareness and attention towards the brand.

It is worth noting that while KOL promotion is currently one of the most effective means of publicity, if the project party does not have a sufficient understanding of its own highlights and target audience, blind investment may backfire. KOLs and various promotional channels are just tools for dissemination; if it is unclear who to communicate with and what to convey to them, simply paying for promotion costs will be difficult to gain genuine recognition from users.

Conclusion

Web3 project teams can learn from the "marketing spectacle" of the U.S. elections how to grasp user consensus and how to engage with real users. Many project teams often remain aloof, focusing solely on technology and concepts, but user consensus and community recognition are the foundation of a project's success. Only by deeply understanding and applying these strategies can they stand out in the fiercely competitive Web3 market and earn user support and trust.